OUR STORY
our origins
Holyrood was created with the intent of proving that there is a different way of producing and to launch a different type of whisky brand.
We proactively explore new recipes using heritage malts, speciality malts and different yeasts in our production process. These heritage and speciality malts and yeasts are the same raw materials that are used in producing different beers, and which give beer such a broad variety of flavours.
we create exciting, complex and flavourful whisky at
any age.
our vision
To combine the best of tradition with innovation to create a portfolio of (r)evolutionary spirits.
our mission
Taking an unconventional approach to shape tomorrow’s spirits, we will create never-before-seen whiskies and delicious head-turning spirits for drinkers worldwide.
A new approach to tradition
In our distiller’s lab hangs a big, yellow, neon sign with four words: Test, Learn, Improve, Repeat. This is our whisky mindset, and it underpins all of our liquid thinking at Holyrood. It is an iterative approach that pushes us to explore, learn and continue to create liquid that excites and inspires. Whether it be gin, rum, or whisky, our whisky mindset lays the foundations for everything that we make.